I’m responsible for Design standards, Templates, HTML5 Microsites, Digital Product solutions and Technical Writing to support the Promotions, Editorial, Marketing, Sales and Live Event & Experiential teams at Essence Ventures; formerly known as Essence Communications under Time Inc.’s ownership. We recently provided UI/UX for 2018 ESSENCE Festival Website & App capturing data from a YOY record 40,000 + registrants and Website, yielding a 80% increase in impressions, the 1st sellout in its 24 year history and a New Orleans weekend tourism record of 500,000 visitors.
2018 Festival Secondary Identity
Site Wireframes
Schedule Wireframes
