Yes, Girl! Podcast
Essence Podcast Network
Yes, Girl! aims to elevate and celebrate Black women, tap into the conversations they’re having and features one-of-a-kind interviews with A-list celebrities, influencers and newsmakers that take the culture a little higher.
2017
with Aaron Amado for Gold Standard Creative
Roles
Audio Production
Music Supervision
Project Manangement
OBJECTIVE
Create the theme for the Yes, Girl!, the flagship podcast of the ESSENCE Podcast Network.
Find the sonic convergence point of Yes Girl’s content and Essence’s demographic; mostly employed and college educated black women with a median age of 35.
CHALLENGES
Standing out without sticking out
Creating bumpers around audio segments that had yet been recorded
Client’s inexperience with medium
SOLUTIONS
Producer, Aaron Amado created an uptempo theme with warm chords, referencing chronologically relevant black pop subgenres; 80’s Jazz Funk, 90’s New Jack Swing and modern Trap.
ITERATION
We broke down the composition into the following beds to guide the listener through each segment and establish a framework for its’ hosts:
RESULTS
100+ Episodes
6.9 Million listeners
Ranked in the Top 100 Apple Podcasts in 30 different countries
Nominated for the Webby’s first-ever “Best Podcast” Award
Essence Podcast Network launched 3 new podcasts in 2019