Creative DirECTiON

WVZ MFG Publishing Co.

WVZ MFG Publishing Co. (pronounced Waves Manufacturing) is an independent music publishing company based in Los Angeles, CA and New York, NY. Specializing in music publishing administration and sync licensing partnerships, WVZ MFG serves an eclectic, genre spanning, award winning roster of diverse songwriters, producers and composers at the forefront of music and culture.

2023-Present

with Daryl Garrett.

Roles

Creative Direction

Product Design

Artist Development

Experiential Production

OBJECTIVE

To enhance the creative and financial lives of the roster of talent and companies we partner with through our innovative and collaborative approach. With over a decade of experience in the music and entertainment industry, the WVZ MFG team is positioned to leverage expertise and extensive networks to maximize our rosters’ impact while manufacturing the next wave in music.

CHALLENGES

There are two types of music publishers: reactive and proactive. The majority of independent publishers are reactive and thus primarily, license songs and collect royalties administered by a major publisher.

FOR ARTISTS
With independent artists bearing immediate responsibility for the production, performance, and marketing of their master recordings, their most commonly neglected is the registration and administration of their copyrights.
FOR PUBLISHERS
In a reactive model, artists are paid advances to incentivize their efforts in generating value for their works. Publishers’ revenue and collection schedule is wholly dependent upon market factors.

OPPORTUNITIES

A lack of quality, well-branded content directly addressing music publishing.

Advances in music technology and increased public interest, due to the potential ramifications of generative AI on creative IP and subsequent royalties.

In a proactive model, artists forgo advances in exchange for creative services and access to industry networks and mechanisms; launching all co-publishing and administration arrangements in “the black”.