Top 10 Challenged Books of 2016 Video
American Library Association
To continue to raise awareness about the harms of censorship and the freedom to read, the ALA Office for Intellectual Freedom (OIF) publishes an annual list of the Top Ten Most Challenged Books, using information from public challenges reported in the media, as well as censorship reports submitted to the office through its challenge reporting form.
2017
with Jehan Giles, Aaron Amado, Blake Murphy, Chris Butler & Keyonn Shepard for Gold Standard Creative
Roles
Creative & Art Direction
Animation
Video Editing
Music Supervision
Project Management
OBJECTIVE
Create a 2-3 minute video for 2016 edition of their annual Top 10 Challenged Books list
Raise awareness about the harms of censorship
Increase ALA impressions and press-related measurables
Contribute to public discourse during National Library & Banned Books Weeks
“Go viral!”
CHALLENGES
Difficulty aligning with client’s vision on first drafts
Engaging without offending
Client in Chicago, our production team in New York
Size of production team
SOLUTIONS
Reference youth-facing paid educational programs such as those you’d find on PBS Kids to establish a cross-generational appeal.
SOLUTIONS
Juxtaposing the voices of the brand and the content with respectively distinct voiceovers; a white woman and a black man.
SOLUTIONS
Juxtaposing footage of real libraries with animated content.
RESULTS
76,000 views, its most-watched edition to date
1,200% year-over-year increase in views
Coverage by Huffington Post, CNN, NBC, Bustle
